Where to Place Lightboxes pertaining to Point of Sale Advertising


Point of sale advertising brings fast results. Targeted at the buyer while they are already out and about shopping and in the best mind-set for making a purchase, it's a competitive arena. Retailers and supermarkets can be overcrowded with point of sale advertising materials making it hard to stand out from the group. One very effective pos display method is the light box.

Illuminated prints and displays find the eye far more swiftly than unlit posters. Because they're neatly framed and usually wall-mounted they are less likely to have crowded out and also cluttered up by simply competing posters. In addition to the poster itself is given added impact by the illumination.

So where should you place your lightboxes for greatest pos impact?
This differs according to the nature in the business. For retailers where window exhibits are a focus to draw in customers that are searching, such as for clothing, furniture, electrical goods and so on, the most attractive positions of Point of sale advertising including gentle boxes are as follows:

One. The shop window
Using a light box as part of a window display is successful, filling the top to bottom space behind the rest of the display and being visible 24/7 to passers-by.

Only two. The counter top
Counter-top light boxes can be very helpful when you want to bring focus on particular products up for grabs. Rotating displays usually allow for three photographs to be on display and the movement as the light box rotates attracts the attention to the display.

Three. The wall or fixture behind or next to the counter.
Whilst customers are waiting to become served they are ingesting their surroundings, their marbles on their next obtain. They will have time to take a look at lightbox displays placed smartly at eye stage behind or beside the counter, which have a good chance of putting a manufacturer or product up of the list when they're deciding on what to purchase.

4. Beside the till
If the till lies separately to the offering counter, this opens up another useful position for your advertising present. Again customers might have to wait in line here and still have time to look at cards and advertising demonstrates. They still have time for it to add another item to their shopping holder if the advertising can be persuasive enough.

Simply by positioning illuminated signage demonstrates wisely, retailers may add to the effectiveness of their point of sale advertising considerably.

Tec-Know Signage specialises inside supplying signs low cost to the Australian industry and neighbouring nations around the world. Check out their LED lightboxes, neon signs, show signs, banner holders, as well as all the equipment, hardware and electric components to make the artwork producer's work easier, faster and safer. Speak to Tec-Know for advice on the right solution for your signage needs and for exceptional service and complex know-how.

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